Our Work
THE MARTIAN
Virality and Validity
Sir Ridley Scott's team at 3AM reached out to Bad Hour Inc.
Together we created a series of narrative-driven marketing experiences.
BOOK
TO
SCREEN
The novel, THE MARTIAN by Andy Weir is considered to be one of the most scientifically accurate science fiction stories.
SPACE-HIGH
EXPECTATIONS
Director Ridley Scott had the same aspirations for the movie.
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But how do we communicate this?
NEIL
deGRASSE
TYSON
What about a respected voice from the scientific community?
​
We reached out to STARTALK's host, astrophysicist Neil deGrasse Tyson.
STARRYBOARDS
AND
SCRIPT
Neil saw the storyboards we'd developed and personally helped with the script.
The astrophysicist was aged up as if he was introducing this from 2035- the year the movie is set.
STARS
AND THEN
STARS
This is one of our proudest efforts to be a part of.
We believe it is one of the best examples of weaving together narrative, celebrity, authenticity and excitement.
BUT...
there's more
BRING
HIM
HOME
Sir Ridley Scott and his team at 3AM wanted a "Shepard Fairey-style" Obama poster for Watney,
Matt Damon's character.
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We approached it with meticulous detail.
THE
FIRST
Ridley and his team were so pleased with the final result that BAD HOUR INC. achieved that they printed out two copies.
They gave the first to me.
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THE SECOND
They hung on Sir Ridley Scott's office wall.